— PRIVACY POLICY —

PRIVACY POLICY OF ALTRALINE ENGINEERING

ALTRALINE ENGINEERING respects the privacy of its customers, users, website visitors, and communication recipients. This Privacy Policy explains how we collect, use, process, store, disclose, and protect personal and business information while providing communication services, engineering solutions, WhatsApp Official API integrations, RCS messaging systems, and associated digital platforms.

By accessing or using our services, users consent to the practices described in this Privacy Policy.


1. INTRODUCTION

ALTRALINE ENGINEERING is committed to responsible data handling and compliance with applicable Indian laws, Meta platform requirements, and telecom communication standards.

This Privacy Policy applies to:

  • Website visitors;
  • Business clients;
  • Platform users;
  • Messaging recipients;
  • API integration users;
  • Communication service subscribers.

We process information solely for lawful business operations and authorized communication purposes.


2. INFORMATION WE COLLECT

ALTRALINE ENGINEERING may collect the following categories of information:

A. User Information

  • Name
  • Company name
  • Email address
  • Phone number
  • Billing details
  • Business documents
  • Communication preferences

B. Device & Technical Information

  • IP address
  • Browser type
  • Device identifiers
  • Operating system
  • Login timestamps
  • Platform activity logs

C. Cookies & Tracking Data

  • Session cookies
  • Analytics cookies
  • Security cookies
  • Performance tracking data

D. Messaging & Communication Data

  • WhatsApp templates
  • RCS message content
  • Delivery reports
  • Recipient metadata
  • Communication logs
  • Opt-in records

Sensitive financial information is processed only through authorized and secure payment providers.


3. PURPOSE OF DATA COLLECTION

We collect information for purposes including:

  • Providing communication services;
  • Managing customer accounts;
  • Processing transactions;
  • Delivering WhatsApp and RCS campaigns;
  • Customer support;
  • Service optimization;
  • Security monitoring;
  • Fraud prevention;
  • Compliance verification;
  • Analytics and reporting.

Information is collected only to the extent reasonably necessary for legitimate business purposes.


4. CONSENT FOR WHATSAPP & RCS DATA PROCESSING

Users utilizing WhatsApp Official API or RCS services confirm that:

  • They have obtained valid consent from recipients;
  • Recipients are aware of communication purposes;
  • Message recipients can opt out at any time.

ALTRALINE ENGINEERING processes communication data strictly according to Meta Business Policies and telecom compliance requirements.

Users are solely responsible for maintaining lawful opt-in records.


5. LEGAL BASIS FOR PROCESSING

We process personal information based on:

  • User consent;
  • Contractual necessity;
  • Legitimate business interests;
  • Legal obligations;
  • Regulatory compliance requirements.

Processing activities are carried out in accordance with applicable Indian laws and industry standards.


6. HOW WE USE COLLECTED DATA

Collected information may be used to:

  • Deliver and manage services;
  • Process account registrations;
  • Enable WhatsApp API integrations;
  • Configure RCS communications;
  • Monitor platform performance;
  • Improve customer experience;
  • Send operational notifications;
  • Detect fraud or abuse;
  • Comply with legal obligations;
  • Generate analytics and reports.

We do not sell personal data to third parties.


7. DATA RETENTION & DELETION

ALTRALINE ENGINEERING retains data only for as long as necessary to:

  • Provide services;
  • Fulfill contractual obligations;
  • Maintain compliance records;
  • Resolve disputes;
  • Meet regulatory requirements.

Data may be deleted, anonymized, or securely archived once retention periods expire.

Users may request deletion of eligible data, subject to legal or operational limitations.


8. DATA SHARING WITH THIRD PARTIES

We may share information with authorized third parties including:

  • Meta Platforms;
  • WhatsApp Business service providers;
  • Telecom operators;
  • Cloud hosting providers;
  • Analytics providers;
  • Payment processors;
  • Government or regulatory authorities when legally required.

Data sharing occurs solely for operational, compliance, or legal purposes.

Third-party providers are expected to maintain adequate security and confidentiality measures.


9. SECURITY MEASURES & ENCRYPTION

ALTRALINE ENGINEERING implements commercially reasonable safeguards including:

  • Encryption protocols;
  • Access controls;
  • Secure authentication systems;
  • Firewall protection;
  • Monitoring systems;
  • Restricted employee access;
  • Secure cloud infrastructure.

While we strive to protect information, no digital transmission or storage method can guarantee absolute security.

Users are responsible for maintaining account credential confidentiality.


10. COOKIES & TRACKING TECHNOLOGIES

Our platforms may use cookies and similar technologies to:

  • Improve functionality;
  • Analyze traffic;
  • Store user preferences;
  • Enhance security;
  • Measure performance.

Users may manage cookie preferences through browser settings.

Disabling cookies may impact certain platform functionalities.


11. DATA TRANSFER & STORAGE (INDIA-BASED)

Information collected by ALTRALINE ENGINEERING may be stored on servers located in India or through authorized cloud infrastructure providers.

Cross-border transfers, where applicable, shall occur only through secure and lawful mechanisms.

By using our services, users consent to storage and processing of information in accordance with this Privacy Policy.


12. USER RIGHTS

Subject to applicable law, users may request:

  • Access to personal information;
  • Correction of inaccurate data;
  • Deletion of eligible data;
  • Restriction of processing;
  • Withdrawal of consent;
  • Account closure.

Requests may be submitted through official contact channels.

Certain requests may be subject to identity verification or legal limitations.


13. POLICY FOR CHILDREN

Services provided by ALTRALINE ENGINEERING are intended for business and professional use only.

We do not knowingly collect information from individuals below 18 years of age.

If we become aware that data belonging to minors has been collected unintentionally, appropriate deletion measures shall be taken.


14. UPDATES TO PRIVACY POLICY

ALTRALINE ENGINEERING reserves the right to update or revise this Privacy Policy periodically.

Updated versions may be published on official websites or communicated electronically.

Continued use of services after policy updates constitutes acceptance of revised terms.

Users are encouraged to review this Privacy Policy regularly.


15. GOVERNING LAW (INDIA)

This Privacy Policy shall be governed by the laws of India.

Any disputes arising from privacy-related matters shall be subject to the jurisdiction of courts located in Maharashtra, India.


16. CONTACT INFORMATION

For privacy concerns, compliance requests, or data-related inquiries, contact:

ALTRALINE ENGINEERING
202, C Wing, Ameya Park, Gaondevi Road,
Kalyan East, Kalyan, Thane – 421306, Maharashtra, India
Phone: 9146291362
Email: sales.altraline@gmail.com